With the relaunch of the Wenger brand at Baselworld 2016, Victorinox is underlining its long-term commitment to investing in Wenger's international presence and in its tradition-steeped location in the canton of Jura. Wenger will concentrate on producing reliable, functional and well-designed products in the watches and travel gear categories.
Victorinox also relaunched and clearly repositioned the Wenger brand in order to establish the brand even better in the global market. The current collections include reliable, functional and well-designed timepieces and luggage that captures the spirit of the times. They are designed for people who travel a lot and who therefore want to count on a Swiss brand at a reasonable price.
Confident brand identity inspired by Swiss design principles
The relaunch also includes a thorough rebranding that is a perfect expression of Wenger's new brand values: agile, up-to-date and at home in the world's cities – but always with its traditional Swiss roots in mind. They are still accompanied by the striking logo and the claim "A Swiss Company since 1893", which emphasises the tradition and origins of the brand.